Our Lifestyles are more fluid than ever. The line between work and leisure has grown ever thin. And besides our daily commutes and occasional travels, we are rarely in one place even at home or work. These days we are somehow always on the move. With a multitude of mobile devices that bridge traditional mobile phones and PCs such as smart phones, iPhones and netbooks, with 3G connectivity and GPS, the Internet has gone mobile.

Mobile applications that users download on their phone are becoming mainstream and the number of app stores is growing. Service2Media was founded with the view that applications currently make best use of the mobile's potential to add context to a service and mimic the rich web experience that people are used to.